INVESTMENT CLIMATE AS A CONDITION FOR STRATEGIC COMPETITIVENESS

Abstract.The purpose of the article is to conduct an assessment investment activity in Zakarpattia region on basis statistical information - indicator policy regional authorities field climate formation as a condition high competitiveness.The study showed that recently there has been sharp drop Zakarpattia. In 2020, trend, which was aimed at growth, sharply went down. This indicates deterioration and, accordingly, level competitiveness region.The conducted analysis proves insufficiently active due following reasons.First all, Zakarpattia, any investment, especially innovation field, should have financial return. Due lack data investments sphere, amount whole chosen for analysis. As result, examination profitability business carried out using share enterprises received losses year. The ended year unprofitable 2020 more than 25%, is, every fourth enterprise operates without profit. fact product innovative activity, rule, profitability, it possible conclude are not decisive total investments.Secondly, highly risky, so appropriate results cover degree uncertainty and possibility fiasco.In addition, reason does meet modern requirements inadequate enterprises. low liquidity solvency liabilities much higher equity, extremely poor Transcarpathian enterprises.Low stability marker pre-bankruptcy state. If question, infusion also high-risk action, implementation requires change management, policy, strategy, etc., which, turn, determines need time additional investments.Keywords:region, competitiveness, climate, solvency, profitability.